November 19, 2013

Rory Sutherland's Taken On Perceived Value

Every product has a certain value ("real" and "perceived"). +Rory Sutherland, one of my favorite speakers on +TED, asserts that all value is perceived, and that solutions to most problems can be easily achieved by focusing on the "perceived" value. That is, companies should focus on ideas which deal with the psychological and behavioral aspects related to the product, rather than the mechanistic ones. He further goes on to say that such solutions, i.e the ones based on the "perceived" value, other than costing much less, are also more potent and often involve very small changes.

Rory Sutherland - Life Lessons From An Ad Man.

3 Basic & Simple Infographics On Strategic Management

November 4, 2013

The Changing Role Of A Chief Information Officer

The China Factor: Internet Populous Soon To Exceed 600 Million

The Chinese growth story in terms of the digital landscape, among others, has been unprecedented.

The internet populous in China is soon going to exceed 600 million users, thus offering huge opportunities for companies operating in this space to tap into this market and grow. Undoubtedly, China as a market will continue to be a top strategic priority for these companies, and it's interesting to observe how companies will overcome the strong entry barriers and competition, to penetrate into this market.

This below video gives us a quick insight into the digital landscape in China.

Digital Landscape In China - Growth, Challenges & Competition.
Source: Australia Business Forum.

October 30, 2013

Google Expands The Availability Of Custom URL On Google+

Custom URLs are short, easy to remember web addresses that link directly to your Google+ profile or page. They make it easier for you to connect with others, as well as promote your content, and Google significantly expanded its availability to people and pages on Google+.

Custom URL for Google+ Profile
Custom URL for Google+ Profile

October 27, 2013

Why Aren't People Seeing your Facebook Posts

Customers Resistance To Unwelcome Company Decisions

Customers are not always happy about the decisions that companies take, and they take to the web to express their displeasure over such decisions - especially when it concerns a product or a service they use. Change is generally considered as good, except when it's to do with a product or a service that you have been using for a long time, and have come to love it the way it is.

The internet in general has enabled users to create, publish and spread creative and engaging content with ease, and unhappy customers are using these capabilities more and more to express their resistance to unwelcome company decisions. The innate nature of such content give them a great opportunity to go viral, and reach out to the larger community. This empowers the unhappy customers to gather the community's opinion, and in some cases even influence it, enabling them to build online resistance movements, and get the company to notice their displeasure over it's decision concerning a particular product/service.